Rebag’s Amazon deal might upend how we store for pre-loved trend

Rebag, the fast-rising luxurious resale powerhouse, introduced its partnership with Luxurious Shops on Amazon on June 10, bringing practically 30,000 authenticated pre-owned luxurious gadgets — together with Cartier, Chanel, and, Hermès — to the platform.

Rebag joins the likes of myGemma and What Goes Round Comes Round — classic luxurious storefronts already established on Amazon — increasing the e-tailers rising secondhand trend footprint.

Whereas Rebag continues to be smaller than resale heavyweights like The RealReal, which introduced in $549 million in income in 2023, or Vestiaire Collective, valued at $1.2 billion, its tech-driven technique continues to set it aside in a crowded luxurious resale market.

The Amazon partnership allows Rebag to scale rapidly with out counting on high-overhead storefronts or thin-margin mass resale, due to its direct buy mannequin, making it an ideal pairing with Amazon’s attain and pace.

This strategic transfer additionally positions Rebag to compete extra aggressively with bigger resale gamers, primarily making uncommon luxurious finds as simple as ordering rest room paper and a Birkin bag with a single click on. A Birkin bag discovered on Rebag at present begins as little as $12,670, a relative steal in comparison with typical costs that vary from $30,000 to effectively over $200,000 for beforehand owned fashions.

The rollout follows Amazon’s earlier luxurious partnership with Saks, introduced this spring, which introduced ready-to-wear runway items from manufacturers like Balmain and Dolce & Gabbana to the e-commerce big.

However the place Saks brings new-season luxurious, Rebag gives past-season, pre-loved funding items, making Amazon a one-stop vacation spot for each ends of the style spectrum.

Amazon could also be quietly stacking its deck of secondhand energy gamers, and the technique is beginning to present.

The secondhand market is anticipated to develop 2.7 occasions quicker than the general international attire market, in response to ThredUp’s 2024 Resale Report. The worldwide resale demand is projected to succeed in $367 billion by 2029, making Rebag — and now Amazon — a key participant in the way forward for trend.

Rebag was based in 2014 by Charles Gorra, a Harvard Enterprise College graduate whose expertise at Goldman Sachs, TPG Capital, and Lease the Runway uniquely positioned him to disrupt the posh resale market. His mix of finance and fashion-tech acumen has helped construct client belief and drive the model’s development.

“Our partnership with Amazon creates better entry to luxurious resale for patrons throughout the U.S.,” Gorra informed The Submit. “It introduces a brand new, handy means to buy luxurious gadgets with quick supply and broadens Rebag’s consciousness and attain with the aim of creating resale extra accessible.”

It’s a singular shift: Amazon buyers can now obtain authenticated funding items by Rebag in simply two days. Gadgets could be searched by precise specs and delivered straight to their door.

Brick-and-mortar places in New York, Los Angeles, Florida, and Bloomingdale’s outposts have already made Rebag a well-recognized identify amongst buyers. However this Amazon partnership takes issues to a complete new stage, making uncommon luxurious finds even simpler to trace down — and of their fingers — in as little as two days.

Given inflation’s impression on the financial panorama, Rebag’s entrance into Amazon’s digital platform couldn’t have come at a greater time for buyers searching for luxurious items at extra accessible worth factors.

Amazon will now change into the place the place you possibly can order groceries, necessities and aspirational purchases. If luxurious turns into accessible on the world’s largest e-commerce platform, one has to marvel, will we ever want to buy anyplace else?

This text was written by Emma Sutton-Williams, New York Submit Commerce Author/Reporter and resident fashionista. Emma is without doubt one of the best-dressed girls in The Submit’s workplace, and in addition identified for locating an unbelievable deal on any certainly one of her fashionable outfits. Divulging on every little thing from the most-popular and most-underrated purse manufacturers to her trustworthy ideas on Kim Kardashian’s Skims undergarments and attire, Emma has cultivated a watch for type and an experience for figuring out the garments and equipment value your coin. On the identical time, she proudly fashions the merchandise she picks so you possibly can see their match and performance first-hand. Emma has been creating buying guides for The Submit since 2024, and beforehand held bylines in Rolling Stone, Oprah Day by day, Mother and father, InStyle, StyleCaster and extra.